Body By Tadeo

I have a soft spot for cheeky self promoters but chutzpah can only compensate for so much.

A friend forwarded to me a press release yesterday about Tadeo, a personal trainer on a mission to sell workout DVDS. So far, so good. I am catholic when it comes to stories and will hear out almost anyone pitching just about any topic. 

But my eyes narrowed as I read the first paragraph of the release, "Young, charismatic Tadeo brings a message of better health for a better life to the Latino community with a dual message of promoting a healthy lifestyle while creating community economic opportunities.  Tadeo launches his health and fitness program on the American Latino scene through the release of the CUERPASO! (The Ultimate Body!) Bi-Lingual Fitness DVD. Straightforward and gimmick-free, Tadeo’s fitness program sends an upbeat, honest, friendly, how-to invitation to Latinos to adopt and maintain a healthier lifestyle."

Never mind the clichés such as "better health for a better life." For a moment, set aside the impression that Tadeo has only one name and is therefore Indonesian like Suharto or Sukarno. Focus instead on what I find it impossible to ignore. Cuerpaso, which is also the name of his website, should be spelled with a z (Cuerpazo) and not an s. That letter s just sticks in my craw.

The best that can be said of the Spanish-language content on the website is that it is not much worse than the English-language material, which includes the following testimonial, "This is one of the most handsome and sexy men that I have ever seen in my life and best of all I hear that he is single! I truly hope that one day I have the pleasure of dating someone as enticing as Tadeo. This according to "Xiomara, Salon Owner."

Perhaps my undue animosity can be attributed to the fact that I lack "The Ultimate Body" and cannot remember any woman ever describing me as "one of the most handsome and sexy men." That is, aside from my wife. Maybe I should take advantage of the summer discount mentioned on the website. The DVD is now selling for only $9.95 down from $14.95 "an amazing savings of 25%." Wait a minute. Five dollars off a fifteen dollar item sounds like a 33.3% discount not 25%.

The press release says Tadeo studied at USC. 

Thaddeus, consider this an "upbeat, honest, friendly" invitation requesting you learn to spell in Spanish and learn some basic math before sending out another press release.

Comments

[steven davies]

Tadeo’s home fitness programs are the best.
I feel better than ever.