Hispanic Ratings Watch

Full Disclosure - I often freelance for a publication owned by VNU, which is the same company that owns Nielsen. More than a decade ago I worked for Telemundo and then NBC.

La Madrastra remains number one on Nielsen's list of top twenty-five Spanish-language primetime programs. Its 26.2 rating translates into an audience of over 5 million people, which is a very strong performance. Cristina is back in the top three and Univision holds the first thirteen slots on the list. Normally, it has the first fourteen programs.

Telemundo did well with Rumbo al Mundial with a 10.2 rating, which is the highest number I recall seeing for them in a long while. Their new reality show Principe Azul is starting off with decent ratings of 5.9 and Los Plateados continues to demonstrate slow but steady improvement from a month ago. Telefutura had two movies on the list and Azteca America snuck back onto the very bottom of the list with the airing of a football match.

WWE Smackdown! remains the most popular English-language program with Hispanics garnering an audience of more than 900,000 viewers.

El Chavo holds nine of the top ten slots on the Spanish-language cable ratings for a combined audience of almost 3.4 million viewers. It seems fans of El Chavo are busy buying DVDS of his program. Six hundred thousand of them to be precise.

PS Last week BoliNica made the valid suggestion that I include the full Nielsen list or a link to it. He was right. So here's the list.