Wal-Mart Gets "Wise"

The Christian Latino market is underserved and too often ignored by mainstream marketers even those interested in the general Hispanic market. One minor deal does not change that but since it involves Wal-Mart it may have an outsized impact.

Disney has provided Wal-Mart with the exclusive right to sell a DVD of "The Three Wise Men." The popular Christian recording artists Jaci Velasquez (five million records sold) and Marcos Witt (eight million records sold) have been cast as voices in the animated film.

The Hollywood Reporter/Reuters article says, "'Wise Men' appeals to three of Wal-Mart's core demographic groups -- family, Latino and Christian, said Lori MacPherson, senior vp brand marketing and product management at Disney's Buena Vista Home Entertainment."

Yep.

PS Here's a link to the biblical passage that tells of the visit of the wise men to Bethlehem.