Big 3 Sales Decline

Automotive News (via AutoWeek) did some serious number-crunching of R.L. Polk new vehicle registration data and concluded that together the Big 3 "no longer will account for a majority of cars and light trucks sold to individuals in the United States." That may not seem like a news flash, but the assertion is meticulously documented.  A good chunk of the article deals with Hispanic car buyers and serves nicely as a general market complement to my article, Courting Youth. (By the way, many thanks to Juan Guillermo Tornoe for highlighting the piece in his HispanicTrending blog and recommending Clemenseando.)

What I most enjoyed about the AutomotiveNews article was reading about Longo Toyota, a dealership where "salespeople speak more than 30 languages, including the Philippine dialect of Kapampangan and the Ethiopian linguistic splinter of Tigrigna."