Clemenseando

A Hack's Observations on Hispanic Marketing and Media.

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  • July 2005

¿Como se dice facelift?

Cosmetic Surgery Rises Among Latinos
July 18, 2005
By Luis Clemens

There is no ready translation in Spanish for "extreme makeover."  But this has not prevented a soaring number of Hispanics from pursuing plastic surgery.  Between 2000 and 2004, the total number of cosmetic procedures performed on US Hispanics jumped by 49 percent, according to the American Society of Plastic Surgeons (ASPS).

Dr. James H. Wells, a former president of the ASPS, says "The biggest {factor} is the advent of reality television.  It has allowed people to have a peek at {cosmetic surgery}." And voyeuristic viewers, including many Latinos like what they see.

Please click here to read the remainder of the story.

July 18, 2005 in Health Care | Permalink | Comments (0)