Clemenseando

Azteca America Scores Largest Audience Ever With Mexican Football Final

Not surprisingly, last Sunday's match between Club América and Pachuca brought Azteca America its highest ratings ever. 1.9 million viewers saw Pachuca win its fifth Mexican Football League championship in a decade.

The popularity of the match underscores the importance of Mexican football coverage to the number four Spanish-language broadcaster. However, the fact that the semifinal match between América and Chivas drew a larger audience than the final suggests that Azteca America still faces distribution problems. Quite likely, not everyone who wanted to see the match could actually do so.

Azteca America relies heavily on low-power stations combined with cable and satellite carriage (See here to read about one such Azteca America television station group.) Univision, on the other hand, enjoys near-universal distribution throughout the Hispanic market.

Azteca America is unlikely to equal the match's ratings with any other show for years to come.

   

Azteca America Affected By Cruz Azul's Decision To Field An Ineligible Player

Mexican media outlets have been buzzing with indignation over the decision of Liguilla semifinalist Cruz Azul to field Santiago Carmona in last Thursday's match against Pachuca. On Wednesday, Carmona had received notice of a lifetime suspension by the Court of Arbitration for Sport tribunal for repeated doping violations. The Mexican Football Federation (FMF) and the club had also been notified. Carmona sought and received an injunction from a federal judge stating the ban could not immediate effect. Based on the judicial action, which came through prior to the start of the match, Cruz Azul went ahead and fielded Carmona. And then all hell broke loose when the story hit the media.

There was widespread indignation by national sports commentators. No one was buying the argument put forth by the club president that the Tribunal had put the wrong date on the letter and that besides, the letter was in English. The Federation punished the club's decision by preventing it from playing tomorrow's scheduled semifinal match. Pachuca (my favorite Mexican football club) automatically advances to the finals against the winner of the América-Chivas match. Pachuca had soundly defeated Cruz Azul 3-1 last Thursday. (And that one goal was the product of a dubious red card that may well be overturned by the Federation's disciplinary committee.)

Cruz Azul's penalty implies not only a premature end to its season but a heavy out-of-pocket expense. The club will have to compensate Pachuca for lost ticket revenue and TV Azteca for lost advertising revenue. Azteca America would have benefited from transmitting the second semifinal match between Cruz Azul and Pachuca. It would have brought in high ratings and been paired with the Chivas-América match.  Cruz Azul's decision to shoot itself in the foot will somewhat diminish the benefits that Azteca America was expecting to reap from the Liguilla semifinals.

Not a major loss but a minor setback for a Spanish-language television network that needs every strong ratings performance it can get.