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Jennifer Woodard Maderazo

RE: your last paragraph...AMEN! Could not have said it better myself. Unfortunately, some creatives are less than creative and it's far easier to succumb to what clients think works than to show people the truth. So we get chile peppers and maracas on print ads and slogans inevitably containing the word "SABROSO!" because "market data" says that works.

Thanks for the plug!

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