The Christian Latino market is underserved and
too often ignored by mainstream marketers even those interested in the general
Hispanic market. One minor deal does not change that but since it involves
Wal-Mart it may have an outsized impact.
Disney
has provided Wal-Mart with the exclusive right to sell a DVD of "The Three
Wise Men." The popular Christian recording artists Jaci Velasquez (five
million records sold) and Marcos Witt (eight million records sold) have been
cast as voices in the animated film.
The Hollywood
Reporter/Reuters article says, "'Wise Men' appeals to three of Wal-Mart's core demographic groups --
family, Latino and Christian, said Lori MacPherson, senior vp brand marketing
and product management at Disney's Buena Vista Home Entertainment."
Yep.
PS Here's a link to the
biblical passage that tells of the visit of the wise men to Bethlehem.
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